We are a group of the best vehicle transporters in the industry! We are only looking for the best! In three years we have had no complaints filed against one of our car carriers.

Advertising your company is one of the most important ways to build your customer base. I hear transporters say all the time “I get my customers through word of mouth.” Though word of mouth can be effective, word of mouth alone can take years to build a customer base. This is why advertising is so important. Effective advertising can build you a solid customer base in just a few months.

Planning The most important first step is to have a plan! You would not take a trip without planning your route, food, and gas would you? The same goes for your business. You need to know where you want your business to go and how you plan to get there. If you would like help creating a plan or would like some good ideas then please, feel free to call 417-991-2449.

 POWER TIPS TO GROWING AN VEHICLE TRANSPORT COMPANY

What are you doing to grow your vehicle transport company?  You would be surprised at how many vehicle transporters say “Nothing. I'm doing things like I have always done them."  Albert Einstein says “Insanity is doing things the same and expecting different results”.

We speak with numerous vehicle transport companies every day and we always ask this simple question:
"What are your biggest struggles?"

Typically we get the same answers? "Money and brokers."

Recently, I had the opportunity to interview the owner of one of the top vehicle transport companies in the nation. We were talking about these struggles and I asked him what the biggest factors were that have contributed to his success? He said there are two things that can guarantee success in our industry!!!

Vehicle Transporters Customer base
Vehicle Transporter Customer service

What you don’t know is that this guy is worth millions, so don’t take his words lightly!

Here are 2 Power Tips from one of the best in the business.

1. Car Carrier Customer base: This is pretty simple: Customers don’t use you because they can’t find you.  The first step in building a customer base is making sure the customers can find you.  You need to advertise; to get your name out there.  I know how the typical vehicle transporter thinks-"I can’t afford to advertise".  Our successful vehicle transporter tells us the opposite “you can’t afford not to!!!”

 

It is possible and affordable to build a solid customer base in this industry because the brokers have all done it.  Brokers own the internet. If you do a search for “auto transport” on the internet, almost all companies that come up are brokers.  When brokers are “helping” you fill your truck up, you are losing money. The more you use them the more money you lose.  I think there is a reason we call them brokers, because if we continue to use them you will only be “broke” (that is supposed to be a joke)!!!

Building a customer base is not only important to secure the future of your vehicle transport company, it is also important in paying the bills!!! If you don’t have your own customers and have others getting them for you, then you are paying a fee to have someone book them for you. This adds up over time and can sink your business.  Look at these figures:

Every time you get a car from a middle man you are losing anywhere from $200 to $300 per car. For guys that own a 10 car carrier:

You are losing $2000 to $3000 dollars every load

You are missing $8000 to 12,000 per month.

That’s enough to have an office, office manager, and a secretary.

In most cases, the middle man is telling you what you will move a car for.  He said, “When you have your own customers, you are in control because you are setting the price.” The more customers you get the more opportunity you have. This is why we know that having a solid customer base is the biggest key to your success!

WHAT IS THE ANSWER TO THIS CUSTOMER BASE PROBLEM: The fact is that if you rely on other peoples' customers you will never get ahead, you will live paycheck to paycheck and will never be in control as a business owner.  What would happen to your business if you had car dealerships, sports agents, auctions and moving companies, military personnel, custom and classic car builders, and many other potential customers calling you for pricing? What would it mean to you, your family and your business if you made what you needed to make to pay the bills every time you moved a load?

 

At Transporters Direct we have found a simple, cost effective solution to help you start this journey.  We have proven techniques that empower you to develop your own customers.  When you sign up with us, you will not only have a strong internet presence, but you will have potential customers calling you directly for pricing, allowing you to set the price and to make what you need to make rather than what they tell you!!!  We don’t stop there; we also give you tools to help you grow your vehicle transport company.

If you have heard enough then click "NEXT STEP" to get started.

From there, our job is done, the rest is up to you and that leads us to our second Power Tip.

2. Car Carrier Customer Service: Our successful transporter said that Customer service is the second Power Tip for success.  In our interview, he said “It amazes me that people do not see the value of the simple things…like hard work, ethics (doing what you say) and communicating with the customer (even when it’s bad news).” He went on to say, “customer service and customer base go hand in hand.  Without great customer service you will not build a customer base!”

Here are some tips to help you grow your vehicle transport company

• 1. Do not offer more then you can give - If you can’t have the car there by Friday morning, do not tell him that you will, just to get the one-time business.  Sometimes this is painful but it builds loyalty and loyalty is critical for repeat business.
  
  
• 2. Don’t tell people what you think they want to hear.  Its part of our nature, if you find yourself doing this, you may find that you loose out on an opportunity to gain a loyal customer.
  
  
• 3. Superior customer service and can even turn a bad situation into a loyal customer. 
  
  
• 4. Contact (call or email) your customers everyday with updates. This is shows a high level of respect for the customers. Sometimes the customer tells us that they don’t need to hear from us everyday, but that’s better then a complaining customer that never knows whats going on.
  
  
• 5. Treat the vehicle like it is your own!  What you put on your trailer is not just 4 wheels and an engine.  In many cases, it carries deep sentimental value, a significant investment that took years to make or it represents a very challenging move for an entire family.  Go above and beyone the call of duty and DO NOT look at it as just another car!
  
  
• 6. Think long term - Building a solid customer base is all about thinking long term. Getting that customer to use you the next time or having them tell their friends about you is long term. If you don’t respect the customer you will not succed long term!!!